Writing itself, whether fiction or otherwise, is a persuasive art. Right this moment you’re either being convinced or persuaded into moving onto the next sentence, or not. The persuasive ability of this informative web article is directly linked to the value you expect to receive.
You desire to be a more persuasive writer. You yearn to feel creative juices churn inside, and confident in your ability to lead readers from one sentence, subtitle or bullet-point to the next.
Below are 5 persuasive writing techniques that will undoubtedly help you cover some ground.
Technique #1: Concentrate on Beginnings & Endings
The most persuasive parts of writing are typically located at the beginning and the end of things. Things like chapters, sections or lists. That initial 10%. Come in swinging and go out with a roar (of a dreadful whisper). Taking the liberty to illustrate this point, you’ll see that the first and last words of the sentences below are highlighted.
- Analyze your writing bit by bit to see if there are words in the beginnings and endings which could be removed or replaced.
- Jumpstart certain important sentences/parts with a more exciting word, one that asks the reader to become more mentally involved.
- Strike the fine line between being imaginative and being absolutely to the point and direct.
Don’t go nuts with this technique. All that you need to do is make yourself more aware of how you begin and end your messages. You’ll start to build a connective framework that links things together in a more persuasive way.
Technique #2: Persuasion is Action
The vast majority of the decisions we make in our day to day lives are based on emotion. Actually, when you get right down to it, the lion’s share of all human culture is based on pure unrestrained imagination.
- Remember that many of us are programmed to expect entertainment whenever we put our faces in front of a “screen.” People read using tablets, laptops, smartphones, iPods, desktops, eReaders etc. All the same things they use for entertainment.
- To entertain the imagination your writing must move, act, travel, perform and do. The connective tissue and focus on beginnings and endings help you take the reader somewhere.
- Make your writing travel. Go somewhere. Do something. Be something. Even if you’re just writing product descriptions for Cowboy hats. If you want to persuade people to buy that hat, take’em to a rodeo!
Technique #3: Re-envision Creativity as a Science
Professional web-based article writers have no clue what “writer’s block” even is. In the same way someone who’s never smoked in their lives has no conception of a “nic-fit.” Imagine pumping out 50 articles in one week at 500-800 words long…on 10 different subjects at least 3 weeks of every month.
In case you’re wondering, in that scenario we’re talking about 25,000 to 40,000 words a week, or roughly 100,000 words a month. We’re just ball-parking here. The idea is that “creativity” is more of a science than an art when you don’t have the luxury to sit around wasting time on some hypothetical “writer’s block” phenomenon.
- Write first, ask questions later.
- Study up on how to “Kill your darlings.”
- Once “creativity” is no longer perceived as something you cannot control, it turns into a switch you can flip on or off at will.
Technique #4: Create Character of Your Ideal Reader Beforehand
This is a big one and it goes for most forms of sales, fiction and non-fiction writing. Before you compose something that’s meant to persuade, create three mental prototypes of your ideal reader.
- Who exactly are you persuading and what exactly is it you want them to do, experience or feel?
- Create a male and female version of your ideal reader, regardless of whether you’re writing about beer or bras.
- This exercise in and of itself is going to make you 10% more persuasive even if you give it 3 minutes of thought before writing the first word.
Sounds simple, right? 90% of the writers who are, have been or ever will fail to do this.
They focus on why they’re writing, what they’re writing about and in general who they’re writing for. Many probably know what they want the reader to do, but they don’t REALLY try to become the reader.
Technique #5: Compose Mountains of Advertorial Copy
The question is this: if it takes roughly 10,000 hours of “practice” before we can claim to have mastered something, how much writing does it take? How much persuasive writing equals 10,000 hours of practice?
No one knows for sure, but let’s go back to that hypothetical article writer from before in our discussion. Would it be unreasonable to say that someone could claim to have mastered article writing if they wrote 10,000 of them? That’s a round estimate figure of 5-8 million words.
On, how many subjects? It boggles the mind. The point is that the #1 best way to become a prolific and profound persuasive writer is to start writing and don’t look back.
How do you manage to persuade the reader? Do you think these approaches could work for you? Let us know in comments!